Wendy Zock is the creator of The Curated Farmhouse, where she shares her passions for interior design, DIY projects, social media tips, cooking, fashion, and more! Two years ago her husband retired from the military, and they moved to his small home town in Pennsylvania. They bought a 1913 home, and are building the life they always dreamed of, one DIY at a time.
After spending two years building her brand on Instagram, she now runs her own social media marketing company, with her business partner and best friend. She consults on social media marketing, content creation, Instagram mentorship, and home decor e-design.
Wendy has a passion for helping others, through empowering her clients to set goals, crush them, and chase their dreams!
Q&A with Wendy Zock
What interests you most about taking on DIY projects?
I love to take on new projects, from simple to complicated. For me the most rewarding part of a project is the end result. Most of the time we have no idea what we are doing, but we learn as we go.
What creative areas do you prefer to focus on?
I love to paint! Whether I am painting a wall, or an up-cylced piece of furniture, it has always been fun for me.
What do you consider to be your greatest business accomplishment thus far?
I would have to say my biggest accomplishment has been becoming a public speaker and mentor. Having the chance to show others how to use social media, to build their businesses and brands, is so rewarding.
What has been your most difficult project that you’ve tackled?
When we moved into our fixer upper, we changed out the floor in our entryway. It used to be an old porch, which was enclosed as part of the house. We realized after starting the project, that it had four layers of flooring. It took forever to get through layers of tile, bricks, and level out the floor.
Do you have a brand partner that you consider to be your favorite?
I would have to say Home Depot. I love brands that give back to their communities. As a prior military family, the support Home Depot shows our veterans is something we appreciate. I have worked closely with the Home Depot Foundation, and they truly roll up their sleeves and dive into giving back to their communities and employees.
Which platform helps you to reach your audience the most, and how do you keep them engaged?
Instagram has been our biggest platform. We try to keep our followers constantly engaged through stories, and consistently posting on our feed. We take our followers along on all of our projects from start to finish. We invite them into our crazy chaotic world, sharing everything from DIY’s, recipes, to styling, and decorating tips.
Based upon your personal experience, what’s one piece of advice that you’d give to blogger/influencers?
Find your tribe! It can be intimidating, and overwhelming, to jump into a sea of bloggers and influencers. When you find your tribe, they will not only support you, they will be a vital part of your journey. Building long-lasting relationships will be very rewarding. It is very important to make those connections early on. Find people in your niche, that you have things in common with, and help build each other up. It is nice to surround yourself with people who understand the journey you are on.
What’s one fun fact about you that our readers would be surprised to know?
I married my husband, who was active duty military and we moved 8 times in 13 years. I am also a breast cancer survivor, since I was diagnosed in 2012 I have been pursuing my passion of DIY, decorating, and design.
What do you like most about HAVEN Conference?
HAVEN is a place to meet so many amazing people and sponsors. The classes are amazing, and it allows you to have a few ah-ha moments to get you on track to where you want to be.
What do you want your audience to take away from your presentation at the Heart of HAVEN virtual conference?
My hope is that the Haven 2020 attendees will leave feeling they have a better understanding on how to rock their Instagram and grow an amazing committed following!
Q and A with a HAVEN 2020 Speaker Series
(This section will be updated as more articles are published)
Amber Kemp-Gerstel
Ashley Wilson
Heather Cooke
Carmen Smith
Jessica Litman
Corey Hudson
Racheal Jackson
Jessica Russell
Cara Newhart
Jess Crow
Tracy Pendergast
Brittany Norman
Jenn McMurray
KariAnne Wood
Karen Snyder
Yuni Min
Kera Jeffers
Kate Smith
Erin Marshall
Erin Ruoff
Rachel Rosenthal
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