I’ve listened to far too many self-proclaimed YouTube gurus tell creators how to pitch brands; how to find the right contact information; what to include in your subject line to maximize open rate; what to say in your email to illicit a response; this misinformation needs to stop. One of the core focuses of my business is maximizing brand sponsorship revenue for our 100+ influencer clients – and I can tell you now, this is not the way to build a meaningful and sustainable business. I’ll tell you what to do instead, and explain some underlying concepts that can help guide your decision making as you build your brand and your business.
