Dialogue is important no matter the form of relationship, and this is especially true for social media communities! Billions of conversation and insight have been lost on Instagram by underutilizing Stories engagement features. It’s been six years since Instagram released their 3 Stories stickers (polls, quizzes, and questions) and many creators still under-utilize these engagement options in their community building. These tools are a way to enhance conversation with followers and learn more about them to better guide content and collaborations. This session will share best practices and dos and donts of using these stickers to foster more engagement.